Tied to the aesthetic innovation and technical invention that have always changed the identity of knitwear, Missoni is one of the best known, loved and recognized fashion and design brands in the world.

 

Missoni style is the result of a partnership between two people. In 1953 Ottavio and Rosita decided to set up a knitwear business, and were soon at the cutting edge of Italian fashion. Missoni inaugurated and affirmed an unmistakable way of dressing and living: with a colorful “put-together” of zigzag motifs, stripes, waves and slub yarns in a patchwork of geometric and floral jacquard.

 

The couple started a family and their children Vittorio, Luca and Angela, the brand's creative director since 1996, grew up in direct contact with their parents' work. Closely involved with the business, they took on increasingly responsible roles, becoming co-creators in a project that continues to seduce and excite today. Missoni is now one of the best representatives of Italian fashion and design excellence around the world. With its pioneering multicolored aesthetic vision, it continues to influence the contemporary lifestyle, thanks also to the success of the Missoni Home line.

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The new Missoni Summer 2017 campaign marks Angela Missoni’s 20th anniversary at the helm of Missoni’s creative direction. Angela chose her summer residence in Puntaldia, Sardegna as the setting for this shoot as well as Irina Shayk and Tim Dibble as the faces for this campaign.
Collections of every genre, pieces of modern art and artisanal samplings; shells and colourful ceramics; paintings and tapestries. Juxtapositions and accumulations; associations and superimpositions of styles, materials, forms and ornamentations that alternate and contrast with the floral culture, exuberant ascent and the design and colours of enormous flowering plants to create a sensual pictorial continuum that begins from the internal structure of the house and flows into the external gardens. This season’s campaign beautifully frames the ‘put togethers’ of stripes, large bands, geometric patterns, tonal gradations and collocations that are decisive, brilliantly colourful gems, from Missoni’s Summer 2017 collections.“